EXECUTIVE SUMMARY

Executive Summary Notes.

This section is only 1-2 pages, but, greenlight, don't hold back.
You want lots of information to edit.
Some use the executive summary as a springboard for the whole plan
Others write it after completing the plan.
It's your choice.

The Business and the Concept
If you haven't selected a name use "business name" and replace it when you complete the first draft of the business plan. The location and other physical attributes should also be entered here. The more information you put in, the more real your business becomes and your imagination and vision will drive the overall project.
The concept describes the service or product. What it is and how it works are answered by this description.

The Opportunity and the Strategy
Here you will outline the opportunity or what you are going to do with the product or service and the strategy describes how you are going to do it.

The Competitive Advantages.
What makes the company or you (as a consultant, etc.) special? How are you going to use this to your advantage? What is your specific advantage over others in this market place? What are your goals?

The Economics, Profitability, and Harvest Potential
The economics of a company are usually negative in the beginning. You have loaned the company money. You have borrowed money to start the business. Usually there is some money owed at the beginning.

Loan your money to the business -- Don't Give it to the company -- it creates a false financial picture.

The profitability is a result of sales or income (rental or service) minus costs. The costs include the monthly cost of money borrowed plus any ongoing costs. Some business owners include a small monthly payment to themselves as part of the ongoing monthly costs. The first goal of the business in the area of economics and profitability is to achieve "break even" (the total monthly sales exceed the total monthly costs) The total costs in excess of sales to this date is the minimum capital investment. If the company continues to do well at this point the object is to establish a contingency fund and set plans to repay loans. Set a percentage of monthly profit for these amounts.

The Team
If you are in the business by yourself include the items listed for team members. Be honest about your abilities. If you don't have a specific skill you hire a consultant or expert in that area. For a team, list the names of all persons involved. Include their position, contribution, skills, talents, etc. Don't exaggerate and don't be too brief. A short paragraph for each should suffice.

The Offering
If you are raising funds this section should outline the shares, their price, the type and quantity of each type. Share types include: private, public, held, employee, special, etc. The share's price times the quantity should reflect the amount of funds you need to meet the minimum capital investment (mentioned above) plus contingency (an additional 5%-10%)